Microsoft Dynamics 365 Marketing Training (MB-220)

In this Module, you will learn how to:

• Set up your Marketing application
• Configure advanced settings such as organization, business management, and content
• Set up your asset library
• Configure domain authentication

Lessons

• Set up and manage Dynamics 365 Marketing
• Configure marketing settings
• Domain authentication, email best practices, and GDPR
• Manage assets and content settings

In this Module, you will learn how to:

• Track customers as accounts and contacts
• Perform account-based marketing
• Configure a lead scoring model

Lessons

• Manage accounts and contacts
• Create and manage leads

In this Module, you will learn how to:

• Create marketing forms and embed them on marketing pages
• Create a marketing page
• Preview, validate, and go live with a marketing page
• Create marketing forms and page templates

Lessons

• Manage forms
• Manage marketing pages

In this Module, you will learn how to:

• Build a segment
• Create a subscription center
• Manage global and form-specific double opt-in

Lessons

• Create and manage segments
• Manage subscription centers and double opt-in

In this Module, you will learn how to:

• Create and design email messages
• Preview, validate, and go live with email messages
• Save an email message as a template
• Create a customer journey
• Use real-time marketing and event triggers in customer journeys
• Configure redirect URLs

Lessons

• Create marketing emails
• Create customer journeys
• Manage content, event triggers, and journeys in real-time marketing
• Manage website visits, redirect URLs, and social postings

In this Module, you will learn how to:

• Create an event
• Create a webinar event using Teams as a webinar provider
• Promote an event
• Manage the event website
• Configure events settings

Lessons

• Create an event
• Create a webinar event
• Promote and manage events
• Advanced event management features

In this Module, you will learn how to:

• Manage surveys using projects
• Create a survey
• Personalize a survey
• Distribute a survey to customers

Lessons

• Create a survey project
• Create surveys with Dynamics 365 Customer Voice
• Send Dynamics 365 Customer Voice surveys

In this Module, you will learn how to:

• Use insights to make decisions about marketing efforts
• Score leads
• View insights related to customer journeys and email messages
• Use the marketing calendar to track your initiatives

Lessons

• Evaluate marketing initiatives with analytics
• Review the marketing calendar