Business Relationship Management (BRM) Training: Aligning IT & the Business

Course 902

  • Duration: 2 days
  • Language: English
  • 17 PMI PDUs
  • Level: Intermediate

In this Business Relationship Management (BRM) training course, you take on the role of a business relationship manager, learn to overcome communication barriers between IT and the business, leverage innovative best practices, and solve business problems in an IT environment. You learn to take on the role of the trusted IT adviser who can align the needs of the business with IT services.

Business Relationship Management (BRM) Training Delivery Methods

  • In-Person

  • Online

Business Relationship Management (BRM) Training Course Information

In this course, you will learn how to:

  • Build a strong alignment between IT and the business.
  • Plan a strategy that positions you as a trusted IT advisor to key stakeholders.
  • Choose IT projects that build trust and alignment.
  • Articulate IT solutions that meet business needs.
  • Differentiate your internal IT services for competitive solutions.


Two years of work experience in IT or business

Business Relationship Management (BRM) Course Outline

  • Why organisations need successful relationships between IT and the business
  • Balancing the needs of IT and the business
  • Effectively aligning IT investments and business goals

The trusted IT advisor

  • Recognising how trust feels
  • Defining trust in an IT organisation
  • Building a trusted relationship

Business Relationship Management (BRM) roles

  • IT relationship management vs. IT project management
  • Discovering your strengths and weaknesses
  • Required technical and social competencies

Defining a catalogue of services

  • Identifying IT products and services
  • The components of an ideal catalogue
  • Creating an initial catalog from scratch
  • Ranking services with metrics

Developing awareness of the organisational culture

  • The IntCRM Model
  • Overcoming common IT relationship barriers
  • Exploring how things get done in the organisation
  • Applying tools for culture analysis

Knowing your stakeholders

  • The stakeholder relationship life cycle
  • Classifying the roles stakeholders play
  • The importance of stakeholder power and influence

Optimising the first meeting

  • Planning the meeting
  • Models for understanding people
  • Explaining the role of the BRM
  • Confirming relationships and roles
  • Leaving with actions

Planning the relationship strategy

  • Analysing the relationship
  • Recruiting trusted teams
  • Forming the plan
  • Executing the strategy

Performing competitive analysis

  • Evaluating IT outsourcing and consulting solutions
  • Establishing your competitive advantage

Identifying opportunities for improvement

  • Capturing, prioritising and documenting business needs
  • Applying a framework for prioritising and selecting projects
  • Picking quick-win projects

Designing a strategy to meet customer needs

  • Conducting a modified SWOT analysis
  • Questions you should ask
  • Making a go or no-go decision

Responding to requests

  • Differentiating your services from your competitors'
  • Communicating your internal IT capabilities to the business
  • Validating business needs in business terms

Selling your solutions to the business

  • Translating IT speak to business speak
  • Linking IT solutions to pains
  • Articulating IT solutions in terms of business value
  • Writing clear, tailored Service Level Agreements (SLAs)

Managing project handoffs

  • Ensuring a seamless transition
  • Creating and maintaining communication channels
  • Building the relationship

The IT relationship scorecard

  • Establishing performance metrics
  • Assessing BRM success
  • Analysing results

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Business Relationship Management (BRM) Training FAQs

Business Relationship Management understand, interpret, and provide insight on IT services within the organisation.

Business relationship managers provide value to their organisation by aligning business needs with IT services, while satisfying the needs of stakeholders.

Yes! We know your busy work schedule may prevent you from getting to one of our classrooms which is why we offer convenient online training to meet your needs wherever you want, including online training.

Yes, you can receive PDUs from the Business Relationship Management: Aligning IT & the Business course.

To find out how many PDUs you can receive, check out the PMI Q&A List ›