Building an Effective Business Case
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Learn the importance of carefully analyzing, creating, and communicating a successful business case in order to maximize its chance for approval. In this business analysis training course, you gain the skills to define desired outcomes, design evaluation criteria, weigh costs against benefits, and communicate a comprehensive business case to improve decision making.
It is proven that practical training, experiential learning, is more effective than lecture alone in progressing skills. In this course you will participate in a two-day simulation, creating a business case from start to finish. Supported by video, games, collaborative software, and your instructor (available as your consultant) you will design, present, and deliver a business case.You Will Learn How To
- Analyse, create, and communicate a compelling business case
- Identify and prioritise alternative solutions to align with business criteria
- Perform cost-benefit analysis
- Identify the risks associated with an initiative
Important Course Information
Course Materials:
- Course training material will be provided to attendees
- In this highly interactive training students spend 75% of time in-class ‘doing’
- Attendees will be given access to several templates to use back at work
Course Outline
- Business Case Fundamentals
Business case introduction
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• The reasons for constructing a business case
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• Introduction to the simulation
Business case content and context
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• The business case in the business project life-cycle
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• Business options in the business case
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• Business case content and structure
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• The Business Case as organisational process asset
The Business Case Process
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• Introducing the ADAPTS business case analysis process
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• Focusing on the required elements
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• Examining the role and value of the steps
- Managing Stakeholders and Requirements
Stakeholder Identification and Management
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• Identifying business-level stakeholders
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• Conducting stakeholder analysis
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• Harvesting stakeholder goals
Determining the Problem
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• Clarifying the business goals
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• Creating a Problem Statement
Documenting the scope
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• Turning goals into business requirements
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• Documenting the business requirements
- Selecting Options
Deducing key decision criteria
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• Weighting decision criteria
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• Determining possible alternatives
Researching alternatives
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• Examining the business options
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• Developing the options for presentation
- Identifying & Measuring Costs & Benefits
Estimating costs
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• Establishing costs
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• Evaluating and selecting financial appraisal methods
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• Creating and applying a basic cost model
Forecasting benefits
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• Categorising tangible and intangible benefits
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• Proving intangible benefits with a benefits rationale
Investment appraisal
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• Employing four common financial analysis tools
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• Producing a cash flow model
- Managing Business Case Risk
Risk assessment methods and tools
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• Recognising the impact of time and risk
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• Creating and using a risk register
Prioritising risks
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• Applying a risk assessment matrix
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• Framing risk with your stakeholder analysis
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• Aligning risk evaluation with stakeholder point of view
- Presenting the Business Case
Targeting Your Recommendation
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• Delivering and positioning the solution
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• Aligning the business case with stakeholders
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• Aligning and prioritising initiatives
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• Prioritising and selecting alternatives
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• Selecting the business case delivery methodology
Crafting a Persuasive Business Case
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• Overcoming the business document paradox
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• Minimising content to get maximum results
Presenting the Business Case
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• Organising your presentation
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• Preparing the message
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• Sequencing the content
Tailoring your presentation to the audience
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• Selecting the delivery medium
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• Communicating your case with confidence
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• Validating your presentation
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• Generating feedback for improvement
Convenient Ways to Attend This Instructor-Led Course
Hassle-Free Enrolment: No advance payment required to reserve your seat.
Tuition Fee due 30 days after you attend your course.
In the Classroom
Live, Online
Private Team Training
In the Classroom — OR — Live, Online
Tuition Fee — Standard: £995
4 - 5 Oct
(2 Days)
9:00 AM - 4:30 PM BST
London / Online (AnyWare)
Reserve Your Seat
31 Jan - 1 Feb
(2 Days)
9:00 AM - 4:30 PM GMT
London / Online (AnyWare)
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AFTERNOON START: Attend these live courses online via Anyware
4 - 5 Sep
(2 Days)
2:00 PM - 9:30 PM BST
Rockville, MD / Online (AnyWare)
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22 - 23 Oct
(2 Days)
2:00 PM - 9:30 PM BST
Herndon, VA / Online (AnyWare)
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4 - 5 Mar
(2 Days)
2:00 PM - 9:30 PM GMT
Rockville, MD / Online (AnyWare)
Reserve Your Seat
15 - 16 Apr
(2 Days)
2:00 PM - 9:30 PM BST
Herndon, VA / Online (AnyWare)
Reserve Your Seat
Guaranteed to Run
When you see the "Guaranteed to Run" icon next to a course event, you can rest assured that your course event — date, time, location — will run. Guaranteed.Private Team Training
Enroling at least 3 people in this course? Consider bringing this (or any course that can be custom designed) to your preferred location as a private team training.
For details, call 0800 282 353 or Click here »
Tuition Fee
Course Tuition Fee Includes:
Training Hours
Standard class hours:
9:00 a.m. - 4:30 p.m.
Last day class hours:
9:00 a.m. - 3:30 p.m.
Free Course Exam – Last Day:
3:30 p.m. - 4:30 p.m.
Each class day:
Informal discussion with instructor about your projects or areas of special interest
4:30 p.m. - 5:30 p.m.
AFTERNOON START class hours:
2:00 p.m. - 9:30 p.m.
Last day class hours:
2:00 p.m. - 8:30 p.m.
Free Course Exam – Last Day:
8:30 p.m. - 9:30 p.m.
Each class day:
Informal discussion with instructor about your projects or areas of special interest
9:30 p.m. - 10:30 p.m.
Enhance Your Credentials with Professional Certification
Learning Tree's comprehensive training and exam preparation guarantees that you will gain the knowledge and confidence to achieve professional certification and advance your career.
This course is endorsed by IIBA for Professional Development Hours (PD Hours) and Continuing Development Units (CDUs). For additional information and to confirm which courses are eligible towards your IIBA certification, click here.
Earn 11 PDUs
PMI, the Registered Education Provider logo, PMP, CAPM, PMI-ACP,
and PMBOK are marks of the Project Management Institute, Inc.
This course is approved by PMI® for 11 professional development units (PDUs). For more on the Project Management Institute and a full list of courses approved for PDUs.
Business & Strategic : 5 PDUs
Business & Strategic : 6 PDUs