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Customer Service or Enrol: 0800 282 353 or +44 1372 364610 |
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You Will Learn How To
- Formulate strategic plans to help your organisation advance and grow
- Detect the strengths, weaknesses opportunities and threats (SWOT) that drive strategy
- Identify strategies to better position your organisation for long-term competitive advantage
- Translate strategy into action
- Execute strategy and deliver results through people and processes
- Establish strategic planning, monitoring and controlling mechanisms that ensure positive results
Course Benefits
Strategic planning enables an organisation to shape and guide its overall business objectives. Through effective strategic planning, an organisation creates a framework for developing, adapting and aligning organisational vision, mission and goals to achieve and sustain competitive advantage. In this course, you gain the knowledge needed to formulate, execute and monitor the strategic planning for your organisation based on proven analytical techniques and models.
Who Should Attend
Managers, senior executives, business analysts and those involved in planning and/or implementing strategic initiatives.
Course Workshops
Participants work in small groups to apply strategic planning tools and techniques. Workshops include:
- Determining core competencies
- Identifying opportunities and threats with SWOT analysis
- Assessing strengths and weaknesses of your internal environment
- Formulating an effective strategy for competitive advantage
- Conducting a gap analysis between current and needed organisation characteristics
- Crafting an action plan to implement strategy
- Designing dashboard metrics to monitor progress
Course Content
- Benefits of strategic planning
- Defining the strategic planning steps
- The "Who" and "What" of a strategic plan
- Communicating and implementing the strategy
- Identifying your organisation's core competencies
- Differentiating your organisation in the marketplace
- Analysing how competitive and other environmental factors shape strategy
- Identifying the key activities in the value chain
- Analysing your operating and external environment
- Initiating a SWOT analysis
- Mapping your internal value chain
- Identifying competitive differentiators
- Evaluating culture, human resources, skills, processes and structure
- Profiling and benchmarking capabilities
- Identifying strengths by function
- Recognising vulnerabilities
- Expanding the SWOT analysis
- Mapping strategies to product or market life cycle
- Aligning strategies with capabilities of the organisation
- Choosing strategies to meet stakeholder expectations
- Identifying sources of competitive advantage
- Implications of mergers and acquisitions
- Leveraging the power of expansion strategies
- Pursuing global strategies for sourcing, operations and marketing
- Analysing and evaluating the options
- Ensuring participation and buy-in
- Satisfying stakeholder requirements
- Assessing organisation characteristics relevant to strategy execution
- Determining gaps between current and needed characteristics
- Closing the gaps through targeted practice
- Responsibilities of strategic plan formulation
- Designing the operating unit plan
- Establishing appropriate milestones
- Managing culture, human resources, skills, processes and structure for strategy execution
- Initiating programmes and projects from strategy
- Aligning culture to strategic direction
- Synchronising skills and knowledge with needs
- Linking rewards to performance
- Connecting people and their skills to the execution of strategy
- Establishing and maintaining communications
- Designing effective information systems
- Organising a structure to execute strategy
- Shaping your organisation's culture
- Setting up metrics to measure performance
- Monitoring progress with dashboards
- Dashboards for visual presentation of KPIs to help decision makers take action
- Sensing and responding to change
- Detecting changes in assumptions
- Coping with a dynamic environment
- Adjusting for unanticipated events
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The PMI R.E.P. logo is a registered mark of the Project Management Institute, Inc.
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| Customer Service or Enrol: 0800 282 353 or +44 1372 364610 |
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