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Customer Service or Enrol: 0800 282 353 or +44 1372 364610 |
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You Will Learn How To
- Integrate business management theory with realistic practices
- Apply finance and cost accounting techniques to support decision making
- Formulate a comprehensive marketing plan
- Leverage organisational structures, operations and systems to achieve business objectives
- Manage people effectively to maximise organisation performance
- Develop business and product strategies that create ongoing competitive advantage
Course Benefits
Understanding the complex factors that drive business is vital for professional and organisational effectiveness and to ensure a competitive edge. This course offers the skills you need to evaluate organisational information and address business challenges. You learn fundamental business concepts and proven management analysis tools typically taught in MBA programmes to guide your analysis, planning, decision and implementation processes.
Who Should Attend
Business analysts, managers at all levels, IT professionals and anyone who wants a fast-track course to improve their business knowledge and decision making or needs to better interact with marketing, sales, finance or operations staff.
Course Workshops
You apply key analytical skills through a series of computer-based simulations. Workshops include:
- Assessing the impact of your decisions through a comprehensive and realistic business simulation
- Analysing profit and loss statements, balance sheets and cash flow statements
- Evaluating operating budgets and financial performance measures
- Applying "lean" processes to improve efficiency
- Integrating tools and techniques to develop business and product strategies
- Developing key concepts and components of an effective marketing plan
Course Content
- Interpreting accounting concepts and reports
- Applying financial analysis techniques
- Leveraging customer and market behaviours
- Structuring productive business operations and processes
- Managing people effectively
- Formulating a competitive business strategy
- Decoding the various types of accounts
- Deciphering balance sheet accounts: assets, liabilities and net worth
- Analysing balance sheets to determine business strengths
- Interpreting profit and loss statements
- Assessing cash flow statements
- Actual vs. standard costs
- Employing costing techniques
- Applying the concepts of activity-based costing
- Managing the two key cash drivers: receivables and payables
- Applying working capital effectively
- Selecting appropriate tools and measures
- Driving solid management decisions
- Budgeting, forecasting and reporting tools
- Balancing equity and debt
- The roles of marketing
- Distinguishing marketing and merchandising
- Tuning in to customer needs
- Segmenting your market
- Marketing terminology and techniques
- Applying the five "P"s of marketing
- Branding: benefits and pitfalls
- Leveraging the product life cycle
- Factors driving organisational structure
- Managing in a global environment
- Reducing waste with "lean" and related techniques
- Incorporating the best of Six Sigma
- The actual responsibilities of management
- Balancing managerial roles: interpersonal, informational and decisional
- Managing under uncertainty
- Shifting perspectives from level to level
- Changing behaviours
- Expanding power through authenticity
- Fostering emotional intelligence
- Resolving tensions, disruptions and conflict
- Best practices of effective planning processes
- Assessing opportunities: matrices and SWOT analysis
- Key forces and factors driving strategies
- Identifying and developing strategic options
- Product portfolio management
- Formulating a business vision
- Communicating and executing the plan
- Applying eight key steps for managing change
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The PMI R.E.P. logo is a registered mark of the Project Management Institute, Inc.
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| Customer Service or Enrol: 0800 282 353 or +44 1372 364610 |
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