You Will Learn How To
- Integrate business management theory with realistic practices
- Apply finance and accounting techniques to support decision making in all economic conditions
- Formulate a comprehensive marketing plan
- Leverage organisational structures, operations and systems to achieve business objectives
- Manage people effectively to maximise organisational performance during difficult times
- Develop business and product strategies that create ongoing competitive advantage
Course Benefits
Understanding the complex factors that drive business is vital for professional and organisational effectiveness and to ensure a competitive edge. This course offers the skills you need to evaluate organisational information and address business challenges. You learn fundamental business concepts and proven management analysis tools typically taught in MBA programmes to guide your analysis, planning, decision and implementation processes.
Who Should Attend
Business analysts, managers at all levels, IT professionals and anyone who wants a fast-track course to improve their business knowledge and decision making or needs to better interact with marketing, sales, finance or operations staff.
Workshop Course
You apply key analytical skills through a series of computer-based simulations. Workshops include:
- Assessing the impact of your decisions through a comprehensive and realistic business simulation
- Analysing profit and loss statements, balance sheets and cash flow statements
- Evaluating operating budgets and financial performance measures
- Applying root cause analysis to improve effectiveness
- Integrating tools and techniques to develop business and product strategies
- Developing key concepts and components of an effective marketing plan
Course Content
Fundamental Business Skills
- Interpreting accounting concepts and reports
- Applying financial analysis techniques
- Leveraging customer and market behaviours
- Structuring productive business operations and processes
- Managing people effectively
- Formulating a competitive business strategy
Measuring Business Performance with Accounting
The key components of managerial and cost accounting
- Decoding the various types of accounts
- Deciphering balance sheet accounts: assets, liabilities and net worth
Working with managerial accounting tools
- Analysing balance sheets to determine business strengths
- Interpreting profit and loss statements
- Assessing cash flow statements
The impact of cost accounting practices
- Actual vs. standard costs
- Employing costing techniques
- Applying the concepts of activity-based costing
Applying Finance Tools and Techniques
Optimising capital management
- Managing the two key cash drivers: receivables and payables
- Applying working capital effectively
Leveraging analysis tools
- Selecting appropriate tools and measures
- Driving solid management decisions
Financial management
- Budgeting, forecasting and reporting tools
- Balancing equity and debt in all economic cycles
Targeting Markets and Customers
Developing an effective marketing plan
- The roles of marketing
- Distinguishing marketing and merchandising
Differentiating market and buyer behaviour
- Tuning in to customer needs
- Segmenting your market
- Marketing terminology and techniques
Your marketing toolkit
- Applying the five Ps of marketing
- Branding: benefits and pitfalls
- Leveraging the product life cycle
Running the Business
Maximising an organisation's effectiveness
- Factors driving organisational structure
- Improving selection of new employees
Applying critical business practices
- Reducing waste with "lean" and related techniques
- Incorporating the best of Six Sigma
Delivering Results through People
Managing results and expectations
- The actual responsibilities of management
- Balancing managerial roles: interpersonal, informational and decisional
- Managing under uncertainty
Navigating the levels of management
- Shifting perspectives from level to level
- Changing behaviours
Creating an effective environment
- Expanding power through authenticity
- Fostering emotional intelligence
- Resolving tensions, disruptions and conflict
Developing Winning Business and Product Strategies
Building a sustainable plan
- Best practices of effective planning processes
- Assessing opportunities: matrices and SWOT analysis
- Key forces and factors driving strategies
- Identifying and developing strategic options
- Product portfolio management
Moving from plan to action
- Formulating a business vision
- Communicating and executing the plan
- Applying eight key steps for managing change
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