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Hands-On Business and Report Writing: The Art of Persuasion

Course: 219   Type: Hands-On   Duration: 3 Days
Quick Enrol  

You Will Learn How To

  • Write persuasive documents that accomplish your business objectives
  • Compose targeted messages using a tailored business writing process
  • Adapt your writing to your audience's needs
  • Fine-tune language to improve persuasiveness
  • Enhance team communication through clear and specific messages
  • Produce proposals that win approval, adding value to your business

Course Benefits
An essential aspect of communication in any successful organisation is targeted, persuasive writing. The results you want from your e-mails, proposals, recommendation reports, and team communication hinge on your ability to grab your audience's attention and persuade them to act on your ideas. In this course, you develop effective writing skills that convey a credible message and project a professional image. Through practical hands-on exercises, you create compelling and powerful business documents and reports.

Who Should Attend
Professionals at all levels who want to improve their business writing skills. Proficiency with the English language is assumed.

Hands-on Training
Extensive exercises provide solid business writing skills, including:
  • Writing a request for a salary increase
  • Drafting and revising an informal letter proposal
  • Creating a mission statement
  • Recommending a new business opportunity
  • Revising an inappropriate e-mail
  • Responding to a Request for Proposal
  • Distilling your case into a winning two-minute pitch

Course Content
Why Good Business Writing Matters
  • Improving the bottom line
  • Enhancing your professional image
  • Increasing your business effectiveness
  • Analysing and solving your writing problems
The Business Writing Process
Kick-starting with pre-writing
  • Breaking writing down into manageable steps
  • Generating ideas to cure writer's block
  • Scheduling tasks for completion within a realistic time frame
Drafting and revising
  • Building around any available raw material
  • Organising information to highlight gaps
  • Choosing words and style appropriate for audience and context
  • Revising to heighten impact
Planning for Your Audience
Adapting to audience needs
  • Contextualising your writing
  • Eliminating barriers between you and your readers
Leveraging different communication styles
  • Deciphering clues to style preferences
  • Responding and relating well to your readers
Collaborating on Business Documents
Tailoring the writing process for collaboration
  • Assessing needed skills and resources
  • Composing in the group setting
  • Reviewing and revising for a coherent whole
Realising quality improvements in long, complex works
  • Economising through delegation and coordination
  • Benefiting from diverse knowledge
  • Synthesising for one customer-focused approach
Honing Your Writing to Improve Persuasiveness
Making credible claims
  • Avoiding oversimplification
  • Countering opposition
  • Substantiating your arguments
Influencing your audience to value your ideas
  • Managing reviews that lead to substantive improvements
  • Working with readers' values and receptiveness
Writing Reports that Address Business Problems
Drawing readers' attention to the situation
  • Writing statements of the problem
  • Delineating the problem's business impact
  • Demonstrating the value of confronting the situation
Recommending solutions
  • Conducting effective research
  • Analysing evidence
  • Applying decision-making criteria
  • Proving conclusively that your recommendation supports the organisation's mission
Keeping Your Business on Track
Communicating with your team
  • Enhancing employees' careers with written kudos
  • Supporting corrective action with appropriate documentation
  • Leading and advising in a concrete, constructive manner
A professional approach to e-mail
  • Respecting readers' time, interest and ability to focus
  • Extinguishing flame wars
  • Increasing your e-mail response rate
  • Crafting subject lines that ensure your e-mail won't be ignored
Producing Winning Proposals
Implementing a proposal development process
  • Organising to meet customer requirements
  • Preventing 11th-hour syndrome
  • Bolstering your proposals with content from subject matter experts
Ensuring your competitive edge
  • Spotlighting your technical strengths
  • Proofreading for outstanding presentation
  • Summarising at the executive level
  • Pitching your ideas in a competitive environment

Related Courses
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Save 55%
Business and Report Writing
Course Schedule
15 - 17 Oct, 2008
London
10 - 12 Dec, 2008
London
11 - 13 Feb, 2009
London
18 - 20 Mar, 2009
Edinburgh
6 - 8 May, 2009
London
29 - 31 Jul, 2009
London
5 - 7 Aug, 2009
Edinburgh

Course participants developing a persuasive proposal to win more business.
 
The most recent 100 evaluations scored this course at:

  (3.56/4.00)
 

£ 1,395 - Standard Tuition
Savings Plans
£ 735 - 10-Day Training Pass
£ 995 - Flex-Training Passport
£ 900 - Short Course Vouchers
£ 1,255 - Alumni Gold Tuition

 
Yours FREE To Take Home
You receive a CD of templates, checklists and job aids to help you get your documents started.
 
PMI 17 PDU
 
Customer Service or Enrol: 0800 282 353 or +44 1372 364610