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Business and Report Writing: Hands-On


Course 2193 days

  E-mail a Colleague  Print Friendly  FAQ  Course Details PDF

Quick Enrol

You Will Learn How To

  • Write clear and concise documents to accomplish business objectives
  • Compose targeted messages using a structured business writing process
  • Adapt your writing to your audience's needs
  • Fine-tune language to improve persuasiveness and impact
  • Enhance e-mail communication by creating clear and specific messages
  • Write an effective Executive Summary to communicate key issues in your documents

Course Benefits

An essential aspect of communication is writing clear, concise, targeted and persuasive text. Achieving the results you want from your e-mails, proposals, recommendation reports, and other business documents depends on your ability to grab your audience's attention and persuade them to act on your ideas. In this course, you develop effective writing skills that convey a credible message and project a professional image. Through practical hands-on exercises, you create compelling and powerful business documents and reports.

Who Should Attend

Professionals at all levels who want to improve their business writing skills. Proficiency with the English language is assumed.

Hands-On Training

Extensive exercises provide practice in building solid business writing skills. Exercises include:
  • Identifying your audience
  • Drafting for clarity and revising for conciseness
  • Constructing successful e-mail communication
  • Mapping out the seven steps of proposal generation
  • Writing an effective Executive Summary
  • Producing a report using an end-to-end writing process

Course Content

Why Good Business Writing Matters

  • Key benefits for the business
  • Increasing your business effectiveness
  • Identifying key communication problems

Supporting Business Objectives

The benefits to the writer

  • Enhancing your professional image
  • Improving career choice

The business writing process

  • Breaking writing down into a clear process
  • Scheduling tasks for completion within a realistic time frame

Planning for Your Audience

Adapting to audience needs

  • Contextualising your writing
  • Identifying and eliminating barriers between you and your readers

Leveraging different communication styles

  • Deciphering clues to style preferences
  • Responding and relating well to your readers

Structuring Your Documents

Identifying the macro structure of business documents

  • Handling the business document paradox
  • Classifying different types of business documents

Employing the micro structure template

  • Recognising key topics
  • Structuring raw material
  • Organising information to highlight gaps

Writing Reports that Address Business Problems

Recognising the business impact

  • Writing statements of the problem
  • Identifying the business impact of the problem
  • Demonstrating the value of confronting the situation

Recommending solutions

  • Conducting effective research
  • Analysing evidence
  • Applying decision-making criteria
  • Tying your recommendation to the organisation's mission

Highlighting Benefits to Your Readers

Facilitating your reader's understanding

  • Managing paragraphs
  • Avoiding synonyms

Ordering your information

  • Writing effective headings
  • Reducing inferential load

Producing Winning Proposals

Implementing the seven-step proposal development process

  • Organising to meet customer requirements
  • Bolstering your proposals with content from subject matter experts

Ensuring your competitive edge

  • Spotlighting your technical strengths
  • Countering opposition

Honing your writing to improve persuasiveness

  • Tying your writing to the decision-making process
  • Making credible claims
  • Avoiding over-simplification
  • Substantiating your arguments
  • Influencing your audience to value your ideas
  • Creating an effective Executive Summary

Saying What You Mean in E-mail

Writing clearly

  • Prioritising your subject
  • Differentiating between active vs. passive voice
  • Eliminating pronouns and modifiers
  • Optimising word choice

Writing concisely

  • Choosing a style appropriate for audience and context
  • Revising to heighten impact
  • Drafting and revising

A professional approach to e-mail

  • Respecting readers' time, interest and ability to focus
  • Extinguishing flame wars
  • Increasing your e-mail response rate
  • Crafting subject lines that ensure your e-mail won't be ignored

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Course Dates

30 Jun-2 JulLondon enrol
24-26 NovLondon enrol

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On-Site &
Custom Training

Bring this or any Learning Tree course to your location or have it customised for your organisation.

Tuition

£ 1,475 Standard Tuition
Tuition with a Savings Plan
£ 1,000Flex-Training Pass
£ 75010-Day Training Pass
£ 1,520Voucher 10-Pack
£ 1,330Alumni Gold Discount
 
Business and Report Writing: Hands-On

Course participants applying a clear business writing process to develop more effective documents.

The most recent 100 evaluations scored this course:

  (3.60/4.00)

 
"I've recommended Learning Tree to my colleagues because they offer so many different courses in one convenient location. I also think that to get the same quality of training at a different place, you would certainly have to pay more".

B. Johnson
Business Intelligence Developer
Anite Public Sector



 
PMI 17 PDU