0800 282 353 or +44 1372 364610
TRAINING YOU CAN TRUST
 
 

Writing for the Web: Skills for Reaching an Online Audience

 
Course: 221   Type: Hands-On Training   Duration: 2 Days
 
 

You Will Learn How To

  • Plan, draft and edit content to attract and keep readers
  • Organise your content to help readers find the information they are looking for
  • Meet reader expectations by using appropriate language and style
  • Capture audience attention with clear and concise content
  • Adapt language for an international audience
  • Maximise search engine traffic and apply accessibility guidelines

Course Benefits

Writing for the Web is a unique skill, requiring the ability to create clear and concise content that allows readers to easily navigate sites and absorb information quickly. In this intensive course, you develop and sharpen skills to create compelling Web content that attracts visitors and provides value. You learn how to write for the online environment, including optimising content for search engines and organising information flow.

Who Should Attend

Those interested in creating, revising or maintaining Web content, including technical writers, Web content writers, managers, programmers, developers and other professionals.

Hands-On Training

Hands-on exercises provide practical Web writing experience and include:
  • Designing content structure using brainstorming tools
  • Tailoring your writing to different audiences and needs
  • Writing a home page for a Web site
  • Identifying the characteristics and criteria of a good site
  • Focusing your message with industry-standard editing techniques
  • Editing text for clarity and concision
  • Creating content for a global audience
  • Demonstrating controlled English

Related Courses

  • 470 Developing a Web Site
  • 487 Designing and Building Great Web Pages
  • 319 Technical Writing Comprehensive Introduction
  • 489 JavaScript for Web Development
  • 522 Cascading Style Sheets (CSS) for Web Pages
  • 542 XML Comprehensive Introduction
  • 292 Communication Skills
  • 340 Project Management for Software Development
  • 219 Business and Report Writing

 
The PMI R.E.P. logo is a registered mark of the Project Management Institute, Inc.
   Writing for the Web

Upcoming Dates

29 - 30 Sep, 2008
London
8 - 9 Dec, 2008
London
23 - 24 Mar, 2009
London
6 - 7 Jul, 2009
London

For complete schedule, please visit www.learningtree.co.uk
 
http://www.learningtree.co.uk/courses/uk221.htm
 
 
0800 282 353 or +44 1372 364610
TRAINING YOU CAN TRUST
 
 

Writing for the Web: Skills for Reaching an Online Audience

 
Course: 221   Type: Hands-On Training   Duration: 2 Days   PMI: 11
 
 
Course Content
 

Thinking Before Writing

  • How readers use Web sites
  • Elements of a high-impact Web site
  • Key differences between printed and online text
  • Connecting good and bad Web site characteristics to the writer's responsibilities
  • Profiling your readers with user personas

Structuring Your Content

Organising information to answer user questions

  • Capturing and focusing the reader's attention
  • Designing from the bottom up
  • Chunking information into topics with LATCH
  • Integrating the inverted pyramid principle

Structuring for clarity and flow

  • Creating cohesion with organisational techniques
  • Implementing brainstorming methodologies

Applying a Web writing process

  • Expanding on the traditional writing process
  • Developing best practice checklists
  • Differentiating among programmer, designer and writer roles

Writing Content for an Effective Site

Creating pages that serve the audience

  • Recognising the order in which readers process a Web page
  • Constructing zones of interest on a page to support the reader

Communicating your message with effective text

  • Building credibility with quality writing
  • Comparing and contrasting writing styles
  • Matching the style to the audience
  • Cultivating an appropriate writing voice
  • Enhancing audience focus

Maintaining focus

  • Avoiding words, phrases and writing techniques that slow readers down
  • Demystifying grammar rules
  • English as a positional language
  • Repeating key terms
  • Expressing similar concepts in similar ways

Building effective sentences

  • Sequencing words and phrases
  • Keeping to the subject
  • Employing active and passive voice
  • Avoiding the inferential gap
  • Grammar and punctuation considerations

Keeping the Audience Reading

Constructing sentences with a user focus

  • Crafting a powerful message
  • Selecting the right words
  • Maintaining meaning, concision and clarity
  • Steering clear of ambiguous words and clichés

Practising concision

  • Noise words and phrases
  • Simplifying speech by removing adjectives and adverbs

Designing for clarity

  • Incorporating clarity throughout a site
  • Dealing with abbreviations
  • Correct Only If Known (COIK)
  • Qualifying pronouns and synonyms
  • Eliminating negative terms and hidden verbs

Writing for the World

Composing English content for a global audience

  • Identifying the style of your text
  • Adapting your style to your audience
  • Minimising words without losing the message

Reducing ambiguity and complexity with controlled English

  • The principles of controlled English
  • Globalisation vs. localisation
  • Internationalisation: I18N

Enhancing Usability and Access

  • Distinguishing between usability and accessibility
  • Applying W3C and 508 accessibility guidelines to content
  • Highlighting writing techniques that target accessibility
  • Adding text to graphics for increased search results
 
http://www.learningtree.co.uk/courses/uk221.htm
 
 
0800 282 353 or +44 1372 364610
TRAINING YOU CAN TRUST
 
 

Writing for the Web: Skills for Reaching an Online Audience Tuition

 
Course: 221   Type: Hands-On Training   Duration: 2 Days   PMI: 11
 
 

Course 221 Tuition

£ 1,095Standard Tuition
Tuition with a Savings Plan
£ 49010-Day Training Pass
£ 915Flex-Training Pass
£ 1,46010-Training Vouchers
£ 1,5605-Training Vouchers
£ 985Alumni Gold Tuition

Your Course Fee Entitles You To...

  • Class participation
  • Team workshops
  • Use of in-class hands-on equipment
  • Comprehensive course materials
  • Morning and afternoon refreshments
  • Lunch
  • Course Completion Certificate
  • FREE participation in the Learning Tree Professional Certification Programmes (including related exams)
  
 

Tuition Savings Plans

Flex-Training Pass
  • 3 Courses for £2 750
  • As little as £915
  • Savings as much as 50%
  • 3 courses in 24 months
10-Day Training Pass
  • Save as much as £770 per course
  • Any combination of courses
  • Only £2,450
Training Vouchers
  • Save as much as £535 per course
  • Fully transferable
  • As low as £1,460 per course
Alumni Gold Discount Attend your first course and you will receive a personalised Alumni Gold Discount card, entitling you to save as much as £200 on each course you take in the following 24 months. Take just one course every two years, and you will be entitled to ongoing discounts...year after year. You save 10%.
* Exact savings may vary depending on courses selected.

Your Guarantee of Satisfaction

Unless you feel 100% satisfied that Learning Tree delivered even more than you expected, there is no fee for your course attendance. Our Guarantee of Quality lets you experience the value of the course - and then pay only if you feel the course was well worth the fee.

Enrolling is Easy and Flexible!

Enrol by phone or online. If your plans change, just let us know and, without a fee, you can transfer to another course or cancel your enrollment. Pay after you've taken the course, and then only if you are 100% satisfied.
 
http://www.learningtree.co.uk/courses/uk221.htm