0800 282 353 or +44 1372 364610
TRAINING YOU CAN TRUST
 
 

Hands-On Business and Report Writing: The Art of Persuasion

 
Course: 219   Type: Hands-On Training   Duration: 3 Days
 
 

You Will Learn How To

  • Write persuasive documents that accomplish your business objectives
  • Compose targeted messages using a tailored business writing process
  • Adapt your writing to your audience's needs
  • Fine-tune language to improve persuasiveness
  • Enhance team communication through clear and specific messages
  • Produce proposals that win approval, adding value to your business

Course Benefits

An essential aspect of communication in any successful organisation is targeted, persuasive writing. The results you want from your e-mails, proposals, recommendation reports, and team communication hinge on your ability to grab your audience's attention and persuade them to act on your ideas. In this course, you develop effective writing skills that convey a credible message and project a professional image. Through practical hands-on exercises, you create compelling and powerful business documents and reports.

Who Should Attend

Professionals at all levels who want to improve their business writing skills. Proficiency with the English language is assumed.

Hands-On Training

Extensive exercises provide solid business writing skills, including:
  • Writing a request for a salary increase
  • Drafting and revising an informal letter proposal
  • Creating a mission statement
  • Recommending a new business opportunity
  • Revising an inappropriate e-mail
  • Responding to a Request for Proposal
  • Distilling your case into a winning two-minute pitch

Related Courses

  • 319 Technical Writing Comprehensive Introduction
  • 284 Critical Thinking and Problem Solving
  • 297 Personal Skills for Professional Excellence
  • 315 Developing User Requirements
  • 247 MBA Essentials
  • 211 Introduction to Business Analysis
  • 286 Project Risk Management

 
The PMI R.E.P. logo is a registered mark of the Project Management Institute, Inc.
   Business and Report Writing

Upcoming Dates

10 - 12 Dec, 2008
London
11 - 13 Feb, 2009
London
18 - 20 Mar, 2009
Edinburgh
3 - 5 Jun, 2009
London
5 - 7 Aug, 2009
Edinburgh
30 Sep - 2 Oct, 2009
London

For complete schedule, please visit www.learningtree.co.uk
 
http://www.learningtree.co.uk/courses/uk219.htm
 
 
0800 282 353 or +44 1372 364610
TRAINING YOU CAN TRUST
 
 

Hands-On Business and Report Writing: The Art of Persuasion

 
Course: 219   Type: Hands-On Training   Duration: 3 Days   PMI: 17
 
 
Course Content
 

Why Good Business Writing Matters

  • Improving the bottom line
  • Enhancing your professional image
  • Increasing your business effectiveness
  • Analysing and solving your writing problems

The Business Writing Process

Kick-starting with pre-writing

  • Breaking writing down into manageable steps
  • Generating ideas to cure writer's block
  • Scheduling tasks for completion within a realistic time frame

Drafting and revising

  • Building around any available raw material
  • Organising information to highlight gaps
  • Choosing words and style appropriate for audience and context
  • Revising to heighten impact

Planning for Your Audience

Adapting to audience needs

  • Contextualising your writing
  • Eliminating barriers between you and your readers

Leveraging different communication styles

  • Deciphering clues to style preferences
  • Responding and relating well to your readers

Collaborating on Business Documents

Tailoring the writing process for collaboration

  • Assessing needed skills and resources
  • Composing in the group setting
  • Reviewing and revising for a coherent whole

Realising quality improvements in long, complex works

  • Economising through delegation and coordination
  • Benefiting from diverse knowledge
  • Synthesising for one customer-focused approach

Honing Your Writing to Improve Persuasiveness

Making credible claims

  • Avoiding oversimplification
  • Countering opposition
  • Substantiating your arguments

Influencing your audience to value your ideas

  • Managing reviews that lead to substantive improvements
  • Working with readers' values and receptiveness

Writing Reports that Address Business Problems

Drawing readers' attention to the situation

  • Writing statements of the problem
  • Delineating the problem's business impact
  • Demonstrating the value of confronting the situation

Recommending solutions

  • Conducting effective research
  • Analysing evidence
  • Applying decision-making criteria
  • Proving conclusively that your recommendation supports the organisation's mission

Keeping Your Business on Track

Communicating with your team

  • Enhancing employees' careers with written kudos
  • Supporting corrective action with appropriate documentation
  • Leading and advising in a concrete, constructive manner

A professional approach to e-mail

  • Respecting readers' time, interest and ability to focus
  • Extinguishing flame wars
  • Increasing your e-mail response rate
  • Crafting subject lines that ensure your e-mail won't be ignored

Producing Winning Proposals

Implementing a proposal development process

  • Organising to meet customer requirements
  • Preventing 11th-hour syndrome
  • Bolstering your proposals with content from subject matter experts

Ensuring your competitive edge

  • Spotlighting your technical strengths
  • Proofreading for outstanding presentation
  • Summarising at the executive level
  • Pitching your ideas in a competitive environment
 
http://www.learningtree.co.uk/courses/uk219.htm
 
 
0800 282 353 or +44 1372 364610
TRAINING YOU CAN TRUST
 
 

Hands-On Business and Report Writing: The Art of Persuasion Tuition

 
Course: 219   Type: Hands-On Training   Duration: 3 Days   PMI: 17
 
 

Course 219 Tuition

£ 1,435Standard Tuition
Tuition with a Savings Plan
£ 84010-Day Training Pass
£ 1,095Flex-Training Pass
£ 1,34510-Training Vouchers
£ 1,4405-Training Vouchers
£ 1,295Alumni Gold Tuition

Your Course Fee Entitles You To...

  • Class participation
  • Team workshops
  • Use of in-class hands-on equipment
  • Comprehensive course materials
  • Morning and afternoon refreshments
  • Lunch
  • Course Completion Certificate
  • FREE participation in the Learning Tree Professional Certification Programmes (including related exams)
  
 

Tuition Savings Plans

Flex-Training Pass
  • 3 Courses for £3,275
  • As little as £1,095
  • Savings as much as 45%
  • 3 courses in 24 months
10-Day Training Pass
  • Save as much as £695 per course
  • Any combination of courses
  • Only £2,795
Training Vouchers
  • Save as much as £750 per course
  • Fully transferable
  • As low as £1,345 per course
Alumni Gold Discount Attend your first course and you will receive a personalised Alumni Gold Discount card, entitling you to save as much as £205 on each course you take in the following 24 months. Take just one course every two years, and you will be entitled to ongoing discounts...year after year. You save 10%.
* Exact savings may vary depending on courses selected.

Your Guarantee of Satisfaction

Unless you feel 100% satisfied that Learning Tree delivered even more than you expected, there is no fee for your course attendance. Our Guarantee of Quality lets you experience the value of the course - and then pay only if you feel the course was well worth the fee.

Enrolling is Easy and Flexible!

Enrol by phone or online. If your plans change, just let us know and, without a fee, you can transfer to another course or cancel your enrollment. Pay after you've taken the course, and then only if you are 100% satisfied.
 
http://www.learningtree.co.uk/courses/uk219.htm